Are you unsure about what to post on LinkedIn? In this article, you’ll find 10 different types of status updates you can adapt and use. Regularly sharing status updates or posting on LinkedIn is a great way to gain exposure and have more people look at your LinkedIn profile.
But what do I mean by regularly? It depends on your goals.
If you are actively job seeking, then I recommend once a day. If it’s less urgent to stay in touch with your network, then at once a week or once every two weeks should still keep you top of mind.
KEEP IN MIND : LinkedIn Is A Professional Network
Just a quick reminder that people using LinkedIn expect to see posts in their feed that are professional (work-related), helpful, educational, useful, and/or informative.
A Simple Recipe
Vary the types of updates you post. It should be a mix of all of these. By sharing industry news, news about your target companies, and giving shoutouts to your network, you’ve earned the right to do a little self-promotion. Posts with media get attention on LinkedIn.
Here are 10 ways you can boost your LinkedIn engagement.
1. Add Photos and Videos
Starting a new job? Did you participate in a group event? Post it and tag people or companies. If there is a hashtag for an event, be sure to use it! You may not feel comfortable on camera, but you can share a video that educates or inspires.
2. Share Infographics or Stats
Eye candy and data combined into one! Infographics draw attention. Creating / posting informative stats is also a good way to attract attention. Either create stats from an article or reshare data other people have shared.
3. Mention People. Give LinkedIn’s Kudos
There are 10 different types of kudos you can give someone. Got to the person’s profile and click on the “more” button and you’ll find the options to select kudos
4. Share A Colleague’s Work
When you see a colleague sharing great content, mentioned in the news or an article they’ve written, reshare their work! And be sure to tag them!
5. Engage with your Network. Ask A Question or CrowdSource
Dropping knowledge and then asking a question is a great idea for sharing expertise. Ask your network for tips, tools or resources and this becomes not only a valuable post for you but also a great resource for others.
6. Share an Interesting Article
Sharing articles relevant to your industry or career helps people know where your interests lie. But, don’t just share it- add your logic, reasoning or two-cents! Tag the person who wrote it and add hashtags.
7. Share Tips
Simple, straight forward help for all levels of LinkedIn users. What do you know a lot about that you could offer a weekly tip on?
8. Share Company News
If your employer posts something great, reshare it and add your own words up front. You can even tag people and use hashtags like the example below! Adding an explanation or thanking people when resharing a post is a great way to get the attention of people as well as getting more eyeballs on the update. If you want to get on a company’s radar, resharing an article about them and tagging them is likely to get you noticed
9. Share Jobs
You never know who may be looking for a new job. So if you find an interesting job or your company has an opening, share on LinkedIn. (Notice how this job posting using hashtags to help people search/find it on LinkedIn)
10. Self Promote : Celebrate Your Achievements
When you receive an award, certification, degree, promotion or some other milestone, you can and should draw attention to it! If you’ve ever been published or quoted, you know how exciting this is! Don’t hold back! Share your work with your network!
